| 1. | A novel data mining approach to response modeling in database marketing
数据库营销响应建模的一种新的数据挖掘方法 |
| 2. | All in all , this is an excellent release for current db2 customers , but in the highly competitive relational database market it takes a lot to win new converts
总之，该产品对于现有db2用户来说相当不错，但若想通过它在竞争激烈的关系数据库市场获得更多市场份额，却很难。 |
| 3. | Additionally traditional media marketing is likely to stir up a gust of furious competition , while database marketing is much under cover and plays an upper hand in snatching a considerable market share
运用数据库营销，无需借助大众传媒，比较隐秘，一般不会引起竞争对手的注意，容易达到预期的促销效果。 |
| 4. | In the west , database marketing has been adapted by many companies and has become a powerful competitive weapon . in the usa , 80 percent of manufacturers and retailers have built the marketing database
数据库营销在西方发达国家的企业里已相当普及，因为它已经成为一个企业在新的时代、建立新的竞争优势的有力工具。 |
| 5. | The third chapter : it discussed the competitive advantage of database marketing . the forth chapter : it lays emphasis on discussing how to make full use of database marketing in the process of marketing of companies
第三章论述了数据库营销的基本功能和竞争优势第四章重点探讨了企业应如何去实施数据库营销策略，同时指出了数据库营销在实际操作中应注意的问题。 |
| 6. | It mainly includes pre - sale and after - sale services , technical support , tele - marketing , customer and member management , business activity promotion , consultation and training , database marketing , test driving and customer satisfaction survey
主要服务内容包括售前/售后服务，技术支持，电话营销，客户/会员管理，商业活动推广，咨询培训，数据库营销，试乘试驾，客户满意度调查等。 |
| 7. | According to the relevant theory of relationship marketing - a new marketing trend for the 21 century , this paper gives some proposals on how to develop relationship marketing based on crm , database marketing and interior marketing
同时，本文以二十一世纪营销新趋势? ?关系营销的相关理论为基础，结合顾客关系管理、数据库营销和内部营销，对公司应如何开展关系营销，提出了自己的意见和方案。 |
| 8. | At last , it compared the database marketing with the traditional marketing . the second chapter : it systemically shows the theory foundation of database marketing : direct marketing , relationship marketing , total quality management , mis , integrated marketing
第二章系统说明了数据库营销的理论基础，即其与传统营销理论：如直复营销、关系营销、全面质量管理、管理信息系统、整合营销的关系。 |
| 9. | There are five chapters in all in this paper . the first chapter : it simply introduces basic knowledge of database marketing , such as the concept of marketing database and database marketing , the rise and the features of database marketing
正文分为五章阐述：第一章简要介绍了数据库营销的基本知识，包括营销数据库的基本概念、数据库营销的出现、数据库营销的定义和特点，最后比较了数据库营销与传统营销的区别与联系。 |
| 10. | It gives the problems that should be noticed in the process of executing database marketing in enterprises the fifth chapter : it analyzes the problems in executing the database marketing in china and gives the suggestions to solve these problems
第五章最后分析了我国企业实施数据库营销过程中存在的问题，相应地提出了自己的对策建议。全文的结构大致遵循了提出问题、分析问题、解决问题的思路，对我国企业如何进行数据库营销提出了新的思路。 |
